Top 5 Social Apps on Android in El Salvador Q4 2023

The fourth quarter of 2023 saw notable performance trends for the top five social apps on the Android platform in El Salvador. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active user metrics for TikTok, Instagram, TikTok Lite - Save Data, Facebook, and Facebook Lite.

TikTok experienced fluctuation in weekly revenue, peaking at approximately $8.2K in early November and closing the quarter around $7.3K in the final week of December. Downloads for the app saw a high of 36.5K in early October, with a notable dip to 23.3K in mid-December. Active users remained relatively stable, hovering around 720K to 730K throughout the quarter.

Instagram showed consistent revenue, maintaining figures around $200 to $300 weekly. Downloads fluctuated slightly, hitting a high of 18.9K in the last week of December. Active users peaked at 1.8M in early October and again in late November, showcasing steady engagement.

TikTok Lite - Save Data had varied download numbers, reaching a high of 27.8K in late October. Active users saw a peak of 323K in early November and ended the quarter with around 315K users.

Facebook demonstrated stable revenue, peaking at $251 in the final week of December. Downloads showed a steady increase, culminating in 19K by the end of December. Active users consistently remained above 2.2M throughout the quarter, peaking at 2.26M in the final week.

Facebook Lite maintained steady download numbers, peaking at 18.1K in early October. Active users hovered around 520K to 530K during the quarter, with a slight increase towards the end of December.

For more detailed insights, visit Sensor Tower's platform.